30 Tools a Digital Marketer Should Know

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If you are a digital marketer, there’s a lot on your plate. You need to perform multiple actions simultaneously to execute your digital marketing strategies in the right manner. There are certain tools that can help you stay organized and sail your boat smoothly. If you are not taking advantage of these efficient tools, it means that your business is lagging behind in the competition. 

These tools will help you with everything from creating content, SEO, and managing social media to tracking and monitoring your performance. Here are 30 tools every digital marketer should be familiar with: 

SEO Tools

There is a lot to consider when it comes to SEO. As a digital marketer, you need to take care of several aspects like page ranking, using the right keywords, research and optimization, etc. To gain a competitive advantage and become more efficient, you need to use certain tools. The most useful and commonly used SEO tools are:

SEO Tools
  1. Google Analytics 

Google Analytics is a powerful tool that helps digital marketers track and analyze a website’s traffic. It provides valuable insights in the form of detailed reports on user behavior, conversion rates, traffic sources, and the effectiveness of marketing campaigns. Businesses can use its customizable dashboard feature to make data-driven decisions for optimizing the website and improving user experience. 

  1. Google Search Console

Google Search Console is a free tool used by digital marketers to monitor and troubleshoot a website’s presence in search results and backlink monitoring. This tool is also used to optimize for better performance and you can also upload a sitemap to help Google find web pages quickly.  

  1. Ahrefs 

Digital marketers use Ahrefs for keyword research and competitor analysis. It also offers advanced features like backlink analysis and site audit. It helps businesses to improve their search rankings. It is very popular because of its user-friendly interface and detailed reports. Its features like accurate data and an extensive index help digital marketers to enhance a website’s performance. 

  1. SEMrush

SEMrush is an all-in-one digital marketing toolkit for executing comprehensive marketing strategies. It has tools like PPC, social media, content marketing, and SEO that help businesses improve their online visibility. Digital marketers use it for multiple purposes like keyword research, backlink tracking, improving SEO, etc. 

  1. Moz 

Moz is an all-in-one platform that is designed to improve search engine rankings. Its features not only help identify website issues like broken URLs, duplicate content, and missing descriptions but also tell you how to fix them. It assists digital marketers in keyword research, link building, and site audits. 

  1. Screaming Frog

Screaming Frog is a paid website crawler that audits your website, analyzes its SEO, and prepares a list of issues that need to be fixed. Digital marketers use this tool to conduct thorough analysis of websites to identify issues that can negatively impact the website’s performance. 

  1. Yoast SEO

Yoast is a frequently used WordPress plugin that helps in optimizing the website. It simplifies on-page SEO and helps in managing keywords, submitting sitemaps, and creating content. It also helps digital marketers to improve the readability of their content by giving real-time feedback on content optimization. 

  1. KWFinder

KWFinder is one of the most effective SEO tools that is used for finding keywords that can generate traffic to your website. It helps you in finding long-tail keywords that are not too challenging to rank for. It is an ideal tool for digital marketers because they can switch between languages and target the audience anywhere in the world.

Content Marketing Tools 

Digital marketers use content marketing tools for effectively managing and distributing content across different channels. These tools assist professionals in reaching a wider audience through content optimization. Some of the most useful content marketing tools are:

Content Marketing Tools 
  1. BuzzSumo 

BuzzSumo is an all-in-one content marketing toolkit that allows you to analyze which content performs best. Digital marketers use it to discover content ideas and trending topics that are creating buzz in the industry. 

  1. HubSpot

HubSpot is a comprehensive suite that offers all the tools for managing marketing, sales, and CRM. It helps digital marketers to create valuable content, optimize it, and distribute it among the target audience. It offers many features that help businesses in attracting visitors and converting leads. 

  1. Grammarly

Using wrong grammar means you are losing your credibility and authority as a trustworthy brand. It can impact your reputation and search rankings. Grammarly is an AI tool that is used by digital marketers to write clear and error-free content. It assists in maintaining concise and high-quality content across all marketing channels. 

  1. Canva

Good and compelling visuals are very important in content marketing. With Canva, you can create visually appealing graphics for social media and marketing campaigns. It is a user-friendly graphic design tool that offers many free templates to create a design from scratch. 

  1. CoSchedule Headline Analyzer 

As the name indicates, CoSchedule Headline Analyzer is a tool that helps you craft SEO-friendly headlines that drive traffic and improve your rankings in the search engines. The tool offers a list of power words along with emotional impact and word balance to help you generate headlines.

Social Media Management Tools

Social media management tools help digital marketers streamline and organize the process of managing multiple social media accounts simultaneously. They offer features that help with content planning and distribution, audience engagement, performance tracking, etc. Some of the social media management tools are: 

Social Media Management Tools
  1. Hootsuite 

Hootsuite is a social media management platform that helps businesses manage their social media platforms by providing them with clear data on campaign performance. It offers one dashboard to digital marketers for scheduling posts, tracking results, and managing multiple social media platforms at the same time. 

  1. Buffer 

Buffer is a social media toolkit that enables you to build your audience organically. Its main purpose is to help digital marketers with scheduling posts across various social media platforms. It also offers useful analytics about the content that performs best and the right time to post it. 

  1. Sprout Social 

If you are looking to convert your social media presence into actual results, Sprout Social is a tool that should be a compulsory part of your social media strategy. It is a social media management platform that helps digital marketers in organizing their content calendar. 

You can use it to publish, streamline, and schedule your content across different platforms. You can use it more effectively by scheduling posts for the time when your audience is most active to increase engagement with your content. 

  1. Later

Later is a visually-driven social media management platform that helps you plan and stay consistent with your social media posting. Digital marketers use it to schedule posts, preview the feed, manage conversations and collaborations, etc. Initially, it was focused only on Instagram but now it has expanded its services to other channels like Facebook, LinkedIn, Pinterest, etc. 

  1. SocialBee

SocialBee is a one-stop solution for managing all the tasks related to social media such as content scheduling, growing your audience and engaging with them, tracking performance, etc. Some of its unique features include unlimited content categories and 5000 posts per category, caption generation through AI, social media inbox management, etc. 

Email Marketing Tools

Digital marketers use email marketing tools for planning and executing email campaigns. These tools can facilitate audience segmentation, automation, personalization, and much more. Commonly used email marketing tools are: 

Email Marketing Tools
  1. Mailchimp

Mailchimp is one of the biggest and most widely used email marketing tools. It offers tons of features from personalized emails and automation to A/B testing and analytics. It has a user-friendly interface that enables digital marketers to manage the email recipients efficiently through automated workflows. 

  1. Constant Contact 

Constant Contact is an email marketing tool used by digital marketers to create effective email campaigns with customizable templates. It also has lead generation features that enable businesses to improve their contact list with the help of web signup forms. It also helps to manage and convert contacts more effectively using its marketing CRM feature. 

  1. Sendinblue 

Sendinblue is an ideal digital marketing tool for businesses that are looking to manage customer relationships on multiple communication channels including email, SMS, chat, and more. Digital marketers use it for creating workflows and sending automated emails. 

  1. ConvertKit  

ConvertKit is a subscriber-centric email marketing tool designed for bloggers and creators. You can use it for creating automated email sequences and conducting thorough subscriber analysis. This tool helps in organizing and segmenting subscribers from a single list and sending them targeted content based on their interests. 

  1. AWeber

Digital marketers use AWeber to create and send emails that deliver results. Its unique features like automation and drag-and-drop email builders help in increasing online engagement with personalized emails and responding to emails timely.

Analytics & Reporting Tools

In digital marketing, there are huge data sets and lots of information that cannot be handled manually. So you need smart tools to gather, interpret, and analyze the data from multiple channels. These tools are used to collect valuable insights related to user behavior, campaign performance, website traffic, etc. A few of these tools are discussed below:

Analytics and Reporting Tools
  1. Google Data Studio

Digital marketers use Google Data Studio to convert huge data sets into easy-to-understand and shareable reports. It collects and interprets data from multiple sources and helps in tracking KPIs for customers. 

  1. Hotjar 

You can use Hotjar to visualize how users actually use your website. It offers feedback data and behavior analytics to understand your customers. The session recordings and heatmaps provided by Hotjar allow digital marketers to see what users are seeing and help them improve overall user experience. 

  1. Crazy Egg 

Crazy Egg is another analytics tool that provides scroll maps, heatmaps, and A/B testing solutions to optimize the website design and content. Its features like traffic analysis and error tracking help in understanding user behavior and identifying areas of improvement. 

  1. Kissmetrics  

Kissmetrics helps digital marketers track user interaction on the website and identify opportunities to increase conversions. It offers detailed reports to understand and see how visitors behave during different visits and helps in tracking customer retention and product adoption rates. It is a great tool for SaaS and e-commerce businesses. 

  1. Mixpanel

Mixpanel offers advanced analytics for tracking user interactions with web and mobile applications. It helps digital marketers to track customer behavior and product usage. It gives insights into how to retain and convert customers. 

Advertising Tools

Digital marketers use advertising tools to create and manage paid campaigns such as PPC across various platforms. You can use advanced features of these tools for targeted advertising, performance optimization, and analysis. A couple of advertising tools are mentioned below: 

Advertising Tools
  1. Google Ads 

Google Ads is a powerful digital marketing advertising tool that helps in managing Pay-Per-Click (PPC) advertising campaigns. It offers tons of features including advanced audience segmentation for focused campaigns, Google ads editor for streamlining campaign management, keyword research, performance tracking, and much more. 

  1. Facebook Ads Manager 

Facebook Ads Manager is a starting point for every digital marketer to create and manage ad campaigns on Facebook and Instagram. It is an all-in-one tool that allows you to track how well your campaigns are performing. It also offers detailed targeting options to reach your audience more effectively. 


Digital marketing is a rapidly evolving field and in order to keep pace with the changing trends and stay in the competition, you need to get your hands on the right tools. Different tools like social media management tools, email marketing tools, advertising tools, and SEO tools play a key role in increasing the efficiency, cost-effectiveness, and targeting of marketing efforts. Using these tools can help digital marketers reach their goals with precision and efficiency.


What tool does a digital marketer use the most?

The tools used by digital marketers depend upon their specific strategies and needs. However, the most commonly used tools are Google Analytics, Google Ads, Mailchimp, Google Search Console, SEMrush, Keyword Planner, etc. 

Are these tools free?

Most of the digital marketing tools are free with limited features. To use advanced features, you need to have full access by paying a specific amount or buy a subscription. 

Who is the best digital marketer in Pakistan?

There are many digital marketers in Pakistan with years of experience and niche expertise that deliver exceptional results. Nawazish Tawab is a renowned name in the digital marketing industry for his creative strategies and results-driven approach. 

What skills are needed in digital marketing?

Essential digital marketing skills include content creation, SEO, email marketing, social media management, paid advertising, data analysis, etc. 


Picture of Nawazish Tawab
Nawazish Tawab

Google and Meta Certified Digital Marketing Expert

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