What Do Digital Marketing Experts Do?

Table of Contents

Scope of Digital Marketing

With the rise of the internet and technology, marketing has completely evolved and shifted to digital methods. The shift from traditional to digital marketing happened because the latter has a broader reach, is cost-effective, quantifiable, and more convenient. Digital marketing has opened up multiple ways to reach and engage with the audience. As technology continues to advance, marketing will also keep on evolving. All these factors indicate that the scope of digital marketing will increase manifolds and there will be a more than ever need of digital marketing experts in the market.  

Digital marketing is a rapidly growing field and covers many areas of the online presence of a business. Each component plays a very important role in establishing and maintaining this online presence. Some of the key elements of digital marketing that diversify its scope are as follows: 

Email Marketing

Email marketing is a very effective way of reaching your target audience and leaving an imprint on their minds for a long time. It is easily accessible for small businesses too because anyone can do it almost free of cost. It involves sending emails to potential and existing customers. 

Businesses can use it to inform customers about new product launches, discount deals, or promotional offers. Digital marketing experts use templates and tools to craft engaging emails that encourage the target audience to take action by either visiting the website, making a purchase, signing up for newsletters, etc. 

Social Media Marketing

More than half of the customers find and reach a business through its social media presence. Social media marketing is an excellent way of reaching your target audience and advertising your brand. The use of social media is popular and growing in every age group. Digital marketing experts can create an effective social media strategy to determine which platform should be used to target specific segments of the target audience. After thorough research and audience segmentation, the marketing consultants should create and distribute the content accordingly on different social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, etc.

Content Marketing

Content marketing has emerged as one of the most powerful digital marketing tools that focuses on creating valuable content relevant to the interests of consumers. Digital marketing experts develop content strategies for creating content that includes blog posts, articles, podcasts, videos, etc. The content must align with the business goals and should also resonate with the needs of the audience. 

Search Engine Marketing

Search engine marketing refers to paid advertising methods on search engines to promote a product or service. This type of digital marketing has a huge scope because it can open up a world of opportunities by specifically targeting people who might be interested in your products. Digital marketing experts run targeted ads to connect with future customers and optimize the website content to rank higher in the search engines. 

Influencer Marketing

Influencer marketing has a huge potential and goes far beyond just raising brand awareness. This type of marketing leverages the popularity of social media influencers to increase engagement and conversions through storytelling, interactive content, and product reviews. 

Video Marketing

Visuals and videos drive more engagement and traffic as compared to text alone. Videos are the future of digital marketing. Digital marketing experts use it as an opportunity to grab the audience’s attention and compel them to take action. 

What Do Digital Marketing Experts Do?

A digital marketing expert can be described as a jack of all trades. They are responsible for driving traffic, generating leads, increasing brand visibility, engaging with the audience, and much more. Here are some of the tasks of a digital marketing expert: 

Planning and Budgeting

One of the first and foremost tasks of a digital marketing expert is to create a digital marketing plan and set a budget. They do so by analyzing the market, doing competitor research, defining the marketing goals and objectives, and determining which strategy will be most effective. Budgeting means allocating the company resources for different marketing campaigns and ensuring that each penny is spent wisely.

Campaign Management

Digital marketing experts are responsible for creating, executing, and optimizing digital marketing campaigns across various platforms. Their core responsibility is managing campaigns across multiple platforms like email, social media, search engines, etc. They monitor the campaign performance and make adjustments to ensure maximum reach, engagement, and ROI.

Organic Growth Practices

Digital marketing experts enhance the organic growth of the brand without using paid advertising. They achieve it by generating engaging and high-quality content and optimizing that content on search engines. They use various SEO techniques for better ranking of websites in search engines that ultimately bring organic traffic. Their main focus is to attract and retain customers organically through different strategies. 

Analytics and Reporting

Data is the main component of any marketing campaign. Digital marketing experts utilize multiple analytics tools to track key performance metrics such as website traffic, social media engagement, email open rates, conversion rates, etc. They analyze data, generate reports, and present the findings to business owners and stakeholders so that they can make data-driven decisions. 

What Free Tools Do Digital Marketing Experts Use

As a result of advanced technology, there are many AI marketing tools that help your business get ahead by giving it a competitive advantage. In such a fast-evolving digital world, a new tool or software pops up every week. It is difficult to determine which tool will give you maximum advantage. Some of the most popular free tools used by the digital marketing experts are: 

Meta Creator Studio

Managing social media accounts can become so challenging at times. Competition in the digital marketing industry is becoming high and it is important to streamline the marketing efforts to compete in the market. Creator Studio by Meta helps manage multiple Facebook and Instagram accounts. It enables you to schedule posts, monitor performance, and helps with audience engagement. 

Meta Business Manager

Meta Business Manager is a tool that helps in managing multiple Facebook pages and ad accounts. This is an excellent tool for managing the permissions of your Meta Business account. Using this tool, you can control and maintain the safety and privacy of all your business assets in the Meta ecosystem. 

Google Analytics

Google Analytics is a powerful tool that helps you track traffic on the website and user behavior. It monitors your website performance and gives you all the information on traffic sources, traffic-generating pages, bounce rates, conversions, etc. Digital marketing experts use this tool to analyze how visitors interact with the website and which areas need improvement. 

Google Search Console

Google Search Console is a free tool offered by Google that helps you monitor, maintain, and troubleshoot the presence of your website in Google’s search results. It gives you valuable insights into a site’s performance in search results. Digital marketing experts use it for tracking SEO efforts, and keyword rankings, and identify areas of improvement. You can also use this tool to fix indexing problems and receive spam alerts. 

Ads Manager

As the name indicates, Ads Manager helps in creating and managing ads on Facebook and Instagram. With Ads Manager, digital marketing experts manage multiple ads at the same time and track ads performance. It also offers detailed targeting options and budget management features. 

Google Keyword Planner

Google Keyword Planner is a keyword research tool that is used to find relevant keywords for content and ads and find out search volume as well as competition. Digital marketing experts also use this tool in their content strategy to keep an eye on what the audience is searching for and generate new content ideas based on that research.


Digital marketing and managing an online presence can become very complex and challenging due to high competition. That is why businesses need a creative and dedicated digital marketing expert to build and maintain an online presence. These experts play a key role in helping businesses thrive online. They use a combination of strategies and tools to drive traffic, increase engagement, and enhance brand recognition. They use email marketing, social media marketing, content marketing, SEO, and aid campaigns to make a brand stand out in the competition.


What is a digital marketing expert?

A digital marketing expert specializes in advertising products and services through digital mediums. These professionals use different strategies and tools to attract customers, increase traffic, and generate leads. 

How to become a digital marketing expert?

To become a digital marketing expert, you need to have a relevant academic background. If your qualification is not relevant, you need to have the required skills and some hands-on experience in the field. 

Who is the best digital marketer in Pakistan?

While there are many talented digital marketing experts in the market, Nawazish Tawab is a prominent name. He has a strong online presence and contributed significantly to the industry. 

What skills are needed in digital marketing?

The skills that are needed in the digital marketing industry include analytical thinking, technical expertise, communication skills, creativity, SEO knowledge, email marketing, social media trends, search engine algorithms, data analysis, etc. 


Picture of Nawazish Tawab
Nawazish Tawab

Google and Meta Certified Digital Marketing Expert

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