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What is a Digital Marketing Manager
A digital marketing manager is a professional who is responsible for planning, executing, and managing digital marketing campaigns to promote a company’s products or services. Their main role is to increase brand awareness, drive traffic to the website, and generate leads.
Key Responsibilities of Digital Marketing Manager
Digital marketing expert play a significant role in promoting brands and services using online mediums. They have a diverse range of responsibilities with the purpose of increasing brand visibility, engaging with the audience, and driving traffic.
The key roles or responsibilities included in a digital marketing manager job description (JD) include:
Managing a Digital Marketing Campaign
The first thing that comes in a digital marketing manager JD is creating, planning, and executing a compelling marketing campaign.
They strategize the entire campaign by selecting specific channels for each campaign, conducting market research, and categorizing the audience into different segments to achieve the marketing goals.
Identifying Latest Trends
Digital marketing is an evolving industry and new tools and technologies emerge every now and then. Identifying and monitoring the latest trends, consumer behavior and preferences come under the digital marketing manager JD. They leverage data analytics to gather insights and modify their marketing strategies accordingly.
Data Analysis
Digital marketing manager’s responsibilities include monitoring performance metrics to optimize the marketing strategy. The performance tracking is very essential as it brings actionable insights into the performance of campaigns and identifies areas for improvement.
This enables digital marketing managers to make informed decisions and drive business growth and profitability.
Executing Campaigns on Social Networks
Another responsibility of a digital marketing manager is to develop and execute campaigns for different social media platforms including Facebook, Instagram, Twitter, TikTok, etc. They leverage different social media strategies and attract the audience and generate sales.
Paid Advertising
Managing paid ad campaigns is also included in the digital marketing manager’s responsibilities. They conduct key work research, create compelling ad copies, optimize bidding strategies, and track the performance of the campaign to maximize ROI.
Here is an overview of the responsibilities of a digital marketing manager and the tools they need to perform those duties:
| Responsibilities | Tools Required |
| Strategy Development | Marketing Automation Platforms |
| Social Media Management | Hootsuite, Buffer |
| SEO and SEM | Google Analytics, SEMrush |
| Content Creation | CMS, Adobe Creative Suite |
| Email Marketing | MailChimp, HubSpot |
| Performance Analysis | Google Analytics |
Required Skills
A diverse skill set is needed to establish brand identity, implement effective marketing strategies, and engage the audience.
Some of the key skills mentioned in a digital marketing manager JD include:
Search Engine Optimization (SEO)
SEO skills are mandatory for improving the visibility of websites in search engines. These skills include keyword research, building backlinks, on-page, and off-page SEO skills to increase the ranking.
PPC Advertising
PPC skills are required for managing paid advertising campaigns. These skills encompass campaign setup, ad copywriting, and bid management.
Social Media Marketing
A digital marketing manager should be able to engage with the audience across social media platforms through different strategies and skills.
These skills include creating and managing content, building a consistent brand image across all platforms, and running paid advertisement campaigns to drive growth and engagement.
Email Marketing
Email marketing skills are necessary for creating effective email campaigns to nurture leads. It includes crafting email campaign copies, building email lists, audience segmentation, and analyzing the performance to optimize conversion rates.
Data Analytics
Digital marketing managers need to have data analytic skills to analyze marketing efforts. These skills include using different tools like Google Analytics to track the performance of marketing campaigns, creating reports, and making informed decisions.
| Skills | Description |
| SEO | Important for driving organic traffic |
| PPC Advertising | Crucial for effectively managing paid ad campaigns |
| Social Media Marketing | Necessary for audience segmentation and brand awareness |
| Content Marketing | Required for creating and distributing relevant content |
| Data Analytics | Important for data-driven decision-making |
Some of the generic or soft skills essential for fulfilling digital marketing manager responsibilities include:
- Communication
- Adaptability
- Analytical thinking
- Creativity
- Customer experience management
- Leadership
- Multitasking
- Problem-solving
- Time management
- Team coordination
A Digital Marketing Manager’s Day-to-Day Tasks
A digital marketing manager has a diverse range of day-to-day duties that require a strategic approach for consistent business growth. These duties are:
- Developing comprehensive strategies that encompass all the online channels.
- Managing the execution of campaigns across all mediums including social media, emails, and paid ads.
- Planning and executing marketing strategies that perfectly align with business goals.
- Optimizing website content for search engine result pages(SERPs).
- Tracking performance for actionable insights using tools like Google Analytics.
- Allocating and managing budgets and resources for different marketing initiatives.
- Designing, building, and maintaining brand image across all social media platforms.
- Collaborating with internal team members to create landing pages.
Qualification and Experience Requirements
The following are the educational and professional requirements for the role of a digital marketing manager:
Educational Experience
A solid educational background is required for becoming a digital marketing manager. A degree or diploma in marketing, business, or a relevant discipline is mandatory.
Professional Experience
Experience plays a significant role in the effectiveness of digital marketing efforts. To land a good opportunity, a candidate should have prior experience in leading teams, managing campaigns, and driving quantifiable results.
| Proficiency Level | Years of Experience | Description |
Beginner or Entry Level | 0-2 | Basic understanding of digital marketing tools and platforms Experience with social media platforms, CMS, and email marketing toolsCertifications or internships in digital marketing to showcase hands-on experience |
Mid-level or Intermediate | 3-5 | Experience in executing campaigns and strategiesExperience in running paid ads, managing social media accounts, generating leads, and analyzing campaign performanceProficiency in using tools like Google Analytics and SEO tools |
Senior-level or Expert | 6+ | Proven track record of successful digital marketing campaignAdvanced knowledge of conversion rate optimization (CRO), marketing automation, and analyticsExperience in strategic planning and budget management |
Salary Range
The salary of a digital marketing manager depends on various factors such as expertise level, experience, qualification, etc.
It also depends on the type of industry. Some industries have complicated marketing needs and objectives and they offer high salaries to meet those goals. The average salary range for a digital marketing manager role is PKR 1,00,000 to PKR 2,50,000.
Conclusion
A digital marketing job is rewarding but challenging at the same time. He needs to continuously upgrade his skills and knowledge through certain certifications and keenly observe industry trends. Businesses can attract the right talent to run their marketing campaigns by carefully understanding the skill requirements of a digital marketing manager.
FAQs
What are the roles of a digital marketing manager?
A digital marketing manager is responsible for creating and managing digital marketing strategies, running paid campaigns, analyzing data, budget management, leading the team, and collaborating with other departments to ensure all the marketing efforts are aligned with business goals.
What are the top skills mentioned in a digital marketing manager JD?
The top skills mentioned in a digital marketing manager JD include SEO, PPC, social media marketing, content strategy, data analysis, etc.
What should be included in a digital marketing job description (JD)?
A digital marketing manager’s job description should include the key responsibilities, company overview, required skills and qualifications, experience, proof of successful campaigns, KPIs, and salary range.
What does a digital marketing manager do on a daily basis?
The daily tasks of a digital marketing manager include monitoring campaigns, collaborating with team members, managing budget, allocating resources, analyzing data, and reporting to senior management.
